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Article
Articles
September 17, 2024
September 24, 2024
Digital goods
Payments
Fraud protection
Checkout optimisation: Enhancing the customer experience and boosting sales
Streamlining the checkout process isn’t just a nice-to-have; it’s essential for keeping customers happy, reducing cart abandonment, and boosting your conversion rates.
Read more
Article
Articles
September 5, 2024
September 6, 2024
Fraud protection
Telco
Travel
Digital goods
Understanding eSIM fraud in the travel industry
eSIM technology is revolutionising the travel industry. But what happens when this innovation becomes a target for fraud?
Read more
Article
Articles
August 6, 2024
September 1, 2024
Fraud protection
Payments
PSPs
Explained: Revised Payment Services Directive (PSD3)
Explore the key changes of PSD3 and PSR1, their impact on merchants, and how to prepare for them.
Read more
Article
Articles
July 31, 2024
September 6, 2024
Fraud protection
Retails
PSPs
Understanding customer behaviour in the digital goods market
Why do some digital products fly off the virtual shelves while others gather digital dust? Discover the strategies you need to thrive in this dynamic market.
Read more
Article
Articles
July 10, 2024
September 6, 2024
Fraud protection
Payments
Explained: Indemnification in online payment fraud protection
Indemnification is a term often used in relation to services providing protection against online payment fraud. But what is indemnification and when does it apply?
Read more
Article
Articles
April 17, 2024
August 31, 2024
Retails
Digital goods
Fraud protection
Digital goods: supermarkets' new aisle
This article explores the promising horizon of digital goods sales, from gift cards to game cards, including benefits and fraud prevention measures.
Read more
Article
Articles
June 17, 2024
August 31, 2024
Travel
Fraud protection
Digital goods
The benefits of eSIM for the travel industry
As Europe spearheads eSIM adoption, businesses catering to travellers have a prime opportunity to enhance their services and stay ahead of the competition.
Read more
Article
Articles
July 4, 2024
August 31, 2024
Retails
Fraud protection
Digital goods
Why gift cards are here to stay
Why are gift cards a great opportunity for merchants to boost revenues and what are the benefits they provide for both consumers and businesses?
Read more
Article
Articles
June 11, 2024
August 31, 2024
Fraud protection
Digital goods
Payments
Protectmaxx: improvements for a safer experience
New product updates have been released for Protectmaxx to make fraud prevention easier for you!
Read more
Article
Articles
March 27, 2024
August 31, 2024
Digital goods
Fraud protection
Protectmaxx: 3DS2.2 compatibility and mobile wallet support
We’ve upgraded our Protectmaxx solution to make transactions safer and easier.
Read more
Article
Articles
March 18, 2024
August 31, 2024
Payments
Digital goods
Why (payments) partnerships are key to limiting e-commerce fraud
Here's why e-commerce vendors struggle with payment fraud and need trusted partners for solutions.
Read more
Article
Articles
January 18, 2024
August 31, 2024
Payments
Fraud protection
Digital goods
What is credit card fraud prevention?
What strategies can businesses adopt to fight credit card fraud? Here are some clear steps for effective fraud reporting and prevention.
Read more
Press & news
Press & news
March 7, 2024
August 31, 2024
Digital goods
Velti & Alphacomm partner to radicalize customer engagement
Alphacomm announces a strategic partnership with Velti, a global innovator in AI-powered mobile marketing and gaming.
Read more
Article
Articles
January 30, 2024
September 6, 2024
Fraud protection
Digital goods
Outsmarting the fraudsters: Cutting-edge strategies in online payment fraud detection
Digital transactions are increasingly vulnerable to sophisticated fraud tactics. Our analysis delves into the latest strategies for detecting online payment fraud.
Read more
Article
Articles
February 26, 2024
August 31, 2024
Fraud protection
Payments
Navigating PayPal fraud prevention measures
As a leader in digital payments, PayPal's popularity draws fraudsters; how can online transactions be secured?
Read more
Article
Articles
February 13, 2024
August 31, 2024
Fraud protection
Payments
Retails
Telco
Travel
Exploring chargeback protection
In this article, we explain what chargeback protection is and discuss strategies to protect your business from chargebacks.
Read more
Article
Articles
September 23, 2023
September 6, 2024
Fraud protection
Explained: What is ATO Fraud and how to prevent it?
Account takeover (ATO) fraud is widespread in Europe, as fraudsters impersonate trusted customers.
Read more
Article
Articles
December 28, 2023
August 31, 2024
Digital goods
Fraud protection
The 2024 Outlook: Opportunities & Threats for digital goods
The year was a rollercoaster, with AI, new payments, and shifting trends driving merchants to innovate and adapt to changing consumer needs.
Read more
Article
Articles
December 18, 2023
August 31, 2024
Fraud protection
Retails
Digital goods
Navigating e-commerce fraud blind spots
Fraudsters constantly innovate, creating costly blind spots for businesses. We discuss how e-commerce fraud is changing and strategies to fight it.
Read more
Press & news
Press & news
October 30, 2023
August 31, 2024
Fraud protection
Alphacomm strengthens industry commitment by joining Fraud Prevention Summit
Alphacomm joins top experts at the Fraud Prevention Summit in London on November 1, 2023, to explore evolving fraud challenges and solutions.
Read more
Article
Articles
December 12, 2023
August 31, 2024
Fraud protection
Digital goods
Explained: Chargebacks
Chargebacks can terrify business owners, especially in digital goods where transactions are instantaneous. Understanding them is crucial.
Read more
Article
Articles
September 29, 2023
August 31, 2024
Payments
Digital goods
Explained: PCI (level 1) compliance
In the digital age, PCI (Level 1) compliance is crucial for safeguarding payment card info and protecting your customers' trust and reputation.
Read more
Article
Articles
December 6, 2023
August 31, 2024
Fraud protection
Protectmaxx: PayPalV2, developer resources, dashboard update
Excited to unveil Protectmaxx updates: new Developer Resources, 2024 roadmap, upcoming features, and PayPalV2 integration news!
Read more
Article
Articles
May 17, 2023
September 12, 2024
Fraud protection
Psychological factors behind committing fraud
Scamming and payment fraud affect many globally. Explore the deeper psychological and motivational factors driving people to commit fraud.
Read more
Press & news
Press & news
July 3, 2023
August 31, 2024
Fraud protection
New Alphacomm summer webinar highlights role of AI in payment tech
Alphacomm’s hosts a webinar on July 12, 2023, to explore cutting-edge tech and AI’s role in its evolution.
Read more
Article
Articles
April 26, 2023
August 31, 2024
Fraud protection
How has ChatGPT revolutionized fraud methods?
In under four months, ChatGPT has transformed AI use but has also been misused for fraud and dishonest gains.
Read more
Article
Articles
March 27, 2023
August 31, 2024
Payments
Payment methods on global, regional, and local scales
The internet has changed global sales, but companies still struggle with diverse payment preferences. This article explores solutions.
Read more
Article
Articles
January 19, 2023
August 31, 2024
Digital goods
Fraud protection
Payments
The 2023 Outlook: Opportunities & Threats for digital goods
When it comes to maximizing profit, what will be a threat or opportunity for sellers of digital goods or services in 2023?
Read more
Article
Articles
April 13, 2023
August 31, 2024
Fraud protection
The rise of organized fraud crime groups
Fraudsters are now organized crime groups with nation-level resources, making attacks on e-commerce businesses more complex and likely.
Read more
Press & news
Press & news
March 17, 2023
August 31, 2024
Fraud protection
Digital goods fraud workshop in collaboration with The Gift Club
Digital goods fraud is rising. The Gift Shop and Alphacomm offer a workshop on protecting against online payment fraud for e-commerce businesses.
Read more
Article
Articles
March 5, 2023
August 31, 2024
Fraud protection
Ecommerce fraud management: gaining competitive advantage
Global e-commerce sales hit $5.7T in 2022 and will reach $8.1T by 2026, but fraud also rose, costing about $41B in 2022.
Read more
Press & news
Press & news
March 9, 2023
August 31, 2024
Digital goods
Alphacomm introduces a new platform - migration begins
Alphacomm is migrating customers to a new, AWS-based platform, offering improved functionality and stability, with many already benefiting.
Read more
Article
Articles
January 3, 2023
August 31, 2024
Fraud protection
5 fraud trends to watch out for in 2023
In 2023, businesses are chasing yearly goals, while fraudsters advance without slowing down.
Read more
Press & news
Press & news
December 19, 2022
August 31, 2024
Fraud protection
Claners.com trusts Protectmaxx to secure online payments
Claners.com choose Alphacomm’s Protectmaxx to secure its online payments from fraudsters.
Read more
Article
Articles
December 1, 2022
August 31, 2024
Fraud protection
Retails
Digital goods
The gift card industry: a fraudsters' paradise?
Gift cards are popular but attract fraudsters, with e-commerce stores being the weak link. Learn how to protect your business from gift card fraud.
Read more
Article
Articles
November 1, 2022
August 31, 2024
Fraud protection
Digital goods
Protectmaxx - cutting-edge fraud prevention solution
Protectmaxx is a next-gen fraud prevention tool for e-commerce, adapting to apply the best anti-fraud measures per transaction.
Read more
Article
Articles
December 13, 2022
August 31, 2024
Fraud protection
Digital goods
The online fraud prevention guide
Online fraud is diverse and costly. As a business leader, stay aware of these threats and how to protect yourself against them.
Read more
Article
Articles
October 24, 2022
August 31, 2024
Fraud protection
5 tips helping businesses to avoid fraud on Black Friday and Cyber Monday
Black Friday and Cyber Monday are well-known in Europe, with UK spending £9.42B in 2021. Is this popular period truly beneficial for all?
Read more
Press & news
Press & news
October 5, 2022
September 6, 2024
Fraud protection
Payments
Mi-Pay is now Alphacomm: A new chapter on the horizon
Alphacomm and Mi-Pay have merged under the Alphacomm brand, creating a strong Pan-European identity with shared core values.
Read more
Article
Articles
August 18, 2022
August 31, 2024
Payments
Why iDeal is the ideal payment method in the Netherlands
Is iDeal the key for European e-commerce? The Dutch payment method is expanding across Europe—merchants should start preparing now.
Read more
Article
Articles
September 27, 2022
September 6, 2024
Payments
Explained: E-money, what is it, how it's used, and fraud
In 20 years, e-money has become integral to global e-commerce. Once skeptical, it’s now common, though not everyone fully understands it.
Read more
Customer story
Customer stories
June 8, 2022
August 31, 2024
Telco
Why Telefónica Germany and AY YILDIZ trust Alphacomm
Why does a leading German telco trust Alphacomm? We asked Thorsten Wagner, director of Telefónica Germany and CEO of AY YILDIZ.
Read more
Article
Articles
November 27, 2022
August 31, 2024
Fraud protection
Holiday Season fraud threat monitor
Online shopping has surged, increasing fraud risk. Are businesses ready for the 2022 holiday season?
Read more
Article
Articles
April 29, 2022
August 31, 2024
Payments
The benefits of securely accepting PayPal and credit cards
PayPal and credit cards are popular but risky. Adding them to your checkout with strong anti-fraud protection can boost your bottom line.
Read more
Article
Articles
May 24, 2022
August 31, 2024
Fraud protection
Digital goods
Why selling digital goods makes you a target for fraudsters
Digital goods in e-commerce are prime targets for fraud due to instant delivery. How can businesses reduce fraud risks for these items?
Read more
Article
Articles
November 23, 2021
August 31, 2024
Fraud protection
Payments
This is why your card acceptance rate matters
Protecting against payment fraud doesn’t mean losing revenue or customer loyalty. Learn how card acceptance affects your bottom line.
Read more
Article
Articles
September 19, 2022
August 31, 2024
Payments
Paymaxx – Secure payments via any payment method
Paymaxx is a top payment solution for digital goods, supporting global and local methods, reducing checkout friction, and boosting profits.
Read more
Article
Articles
February 15, 2022
September 11, 2024
Digital goods
Payments
Has PayPal limited your merchant account? We can help!
When PayPal limits or freezes your account, it can take ages to resolve. For digital goods sellers reliant on PayPal, this can be disastrous.
Read more
Article
Articles
January 4, 2022
September 6, 2024
Digital goods
Fraud protection
Payments
The 2022 Outlook: Opportunities & Threats for digital goods
As we reflect on 2022, we explore industry trends and emerging insights.
Read more
Press & news
Press & news
January 21, 2022
August 31, 2024
Payments
Digital goods
Telco
AY YILDIZ and Alphacomm collaborate to expand prepaid top-up methods
Alphacomm and AY YILDIZ are teaming up to offer AY YILDIZ prepaid customers top-up options via WhatsApp chatbot and their website.
Read more
Article
Articles
April 27, 2021
August 31, 2024
Telco
Churn baby churn. A prepaid inferno?
High churn in prepaid mobile credit is a concern, but you can boost loyalty without giving everything away for free.
Read more
Press & news
Press & news
March 25, 2021
August 31, 2024
Payments
Telco
Mi-Pay & T-Mobile Netherlands team up to launch Tikkie top-up
Mi-Pay and T-Mobile Netherlands team up to offer Tikkie for prepaid top-ups, improving conversion rates and providing checkout flexibility.
Read more
Article
Articles
August 26, 2021
August 31, 2024
Telco
Payments
SMS top-up now available for Mi-Pay customers
Mi-Pay’s Reloads now lets telecom providers offer prepaid top-ups via SMS, boosting user experience and ARPU alongside other methods.
Read more
Press & news
Press & news
February 24, 2021
August 31, 2024
Retails
Telco
Payments
Syniverse & Mi-Pay revolutionize financial communication
Syniverse and Mi-Pay have teamed up to enhance solutions with global omnichannel communication and promote Syniverse CPaaS Concierge in Europe.
Read more
Article
Articles
August 5, 2021
August 31, 2024
Telco
Extra multilingual support for Mi-Pay prepaid top-up
We’ve added new languages to Mi-Pay Reloads, making it easier for prepaid credit providers to offer customer-friendly top-up services.
Read more
Press & news
Press & news
June 28, 2021
August 31, 2024
Telco
Ortel Mobile Germany expands digital top-up options
Mi-Pay partners with Ortel Mobile Germany to offer diverse mobile credit top-up options, including via WhatsApp.
Read more
Article
Articles
August 19, 2021
August 31, 2024
Payments
Fraud protection
The truth about Strong Customer Authentication (SCA)
Strong Customer Authentication (SCA) arrives on September 14, 2019, as part of the PSD2 directive, bringing new challenges.
Read more
Article
Articles
August 19, 2021
August 31, 2024
Fraud protection
Payments
How Protectmaxx greatly reduces 3DS2 friction
3DS2 adds friction and can hurt conversion rates. We’ve optimized to minimize its impact and help clients comply with SCA regulations.
Read more
Article
Articles
April 1, 2021
August 31, 2024
Digital goods
From Alphacomm Solutions to Mi-Pay: a look back
To mark a year of Alphacomm and Mi-Pay's partnership, we’re asking team members about their experiences collaborating across the Channel.
Read more
Article
Articles
August 12, 2021
August 31, 2024
Fraud protection
Payments
Payment Gateway or Payment Processor?
What’s the difference between a payment gateway and a processor? Both are essential but only one boosts conversions and prevents fraud.
Read more
Article
Articles
March 11, 2021
September 12, 2024
Fraud protection
Payments
How to protect PayPal transactions from fraudsters
PayPal, one of the most popular payment methods in the world raises many concerns regarding fraud. Luckily, there is a way to implement PayPal with complete fraud protection and a 100% payment guarantee.
Read more
Article
Articles
February 23, 2021
September 6, 2024
Payments
Digital goods
New payment method: Discover the convenience of Tikkie
Alphacomm now offers Tikkie as payment method to all partners and customers based or operating in the Netherlands.
Read more
Press & news
Press & news
June 15, 2021
August 31, 2024
Fraud protection
Digital goods
Payments
Alphacomm makes list of top 250 scaleup companies
Alphacomm has been named one of the top 250 scaleups in the Netherlands.
Read more
Press & news
Press & news
September 24, 2020
August 31, 2024
Digital goods
Payments
Chris Curd takes reins at Mi-Pay United Kingdom
Chris Curd becomes Mi-Pay UK’s VP of Sales, bringing a strong track record in driving growth through creative marketing and strategic innovation.
Read more
Article
Articles
March 9, 2021
August 31, 2024
Digital goods
One year on: looking back on the acquisition of Mi-Pay
In 2020, we acquired Mi-Pay, a British payment and fraud specialist. We asked our team about the expansion and how it has impacted them.
Read more
Article
Articles
August 10, 2021
September 11, 2024
Digital goods
Payments
How reducing friction at checkout boosts conversions
Is your checkout optimized for success? Learn how to improve conversion rates.
Read more
Article
Articles
February 5, 2021
August 31, 2024
Digital goods
Is your e-commerce or B2B website holding you back?
If you run an e-commerce or B2B site, you know there’s a strong link between a good user interface (UI) and a great user experience (UX).
Read more
Press & news
Press & news
September 3, 2020
August 31, 2024
Digital goods
Revenue specialist Alphacomm Solutions rebrands to Mi-Pay
Alphacomm Solutions rebrands to Mi-Pay Europe after merging with the London-based top-up and fraud specialist, now alongside Mi-Pay UK.
Read more
Press & news
Press & news
September 17, 2020
August 31, 2024
Telco
Digital goods
Three partners with Mi-Pay and Amazon’s Alexa for world first to offer new Prepay top-up solution
Three Ireland partners with Mi-Pay and Alexa for a voice-assisted top-up service, letting customers top up by saying, “Alexa, top me up.”
Read more
Article
Articles
January 21, 2021
August 31, 2024
Payments
Digital goods
Retails
Contactless payments as a bridge to e-commerce
The rise of contactless payments in 2020 accelerates the shift from cash to cards, solidifying eCommerce as the new normal. Are you ready?
Read more
Article
Articles
November 19, 2020
August 31, 2024
Digital goods
Fraud protection
It’s beginning to look a lot like fraud season
Consumers are spending less but buying more online, increasing fraud risk. Are businesses prepared for the 2020 holiday season?
Read more
Article
Articles
June 20, 2020
August 31, 2024
Digital goods
Telco
“Alexa, top up my phone, please!”
Voice-activated devices are increasingly common for customer interactions. Utilities and telecoms are using Alexa to offer innovative access to services.
Read more
Article
Articles
October 8, 2020
August 31, 2024
Telco
Fraud protection
How the eSIM is reshaping the mobile industry
What does eSIM mean for operators? Learn how telcos can migrate customers smoothly to eSIM and why fast adaptation offers the greatest benefits.
Read more
Customer story
Articles
November 5, 2020
August 31, 2024
Digital goods
Why a German consumer electronics leader trusts Alphacomm
In 2018, a German electronics firm chose Alphacomm to launch its online game store for selling activation codes.
Read more
Article
Articles
June 11, 2020
August 31, 2024
Fraud protection
Payments
How to combat payment fraud without losing revenue
Selling online increases fraud risk, but 3DS2 and specialized fraud tools can protect customers, reduce fraud, and boost sales.
Read more
Press & news
Press & news
May 15, 2020
August 31, 2024
Telco
Digital goods
Alphacomm introduces prepaid top-up via Alexa
Alphacomm launches prepaid top-up via Alexa, allowing customers to purchase mobile credit with voice commands through its reseller, Alphacomm Solutions.
Read more
Article
Articles
July 10, 2020
August 31, 2024
Payments
Explained: Revised Payment Services Directive (PSD2)
PSD2 aims to boost competition, include non-banks, protect consumer rights, enhance data control, and improve online payment security in the EU.
Read more
Article
Articles
July 23, 2020
August 31, 2024
Digital goods
Payments
Explained: Strong Customer Authentication (SCA)
Strong Customer Authentication (SCA) under PSD2 enhances payment security and mandates platform openness for third-party integrations.
Read more
Article
Articles
September 9, 2020
September 6, 2024
Fraud protection
Digital goods
Payments
Explained: 3D Secure 2 (3DS2) and Payment Authentication
3DS2 helps with fraud protection but can hurt customer experience and revenue. Additional measures may be needed.
Read more
Article
Articles
January 12, 2021
August 31, 2024
Digital goods
Checkmaxx – Maximize profit for high risk digital goods
Checkmaxx provides resellers with an end-to-end e-commerce solution for high-risk digital goods, enhancing revenue and customer loyalty.
Read more
Article
Articles
March 22, 2019
August 31, 2024
Payments
Fraud protection
An explanation of the revised Payment Services Directive (PSD2)
PSD2, replacing PSD1, harmonizes payment services across SEPA. Adopted in 2015, it took effect in January 2018, with a delayed start in the Netherlands.
Read more
Press & news
Press & news
April 17, 2020
August 31, 2024
Telco
Payments
L-mobi and Alphacomm Solutions launch digital top-up
Dutch prepaid provider L-mobi Mobile partners with Alphacomm to enhance and broaden their top-up experience for customers.
Read more
Article
Articles
September 17, 2019
August 31, 2024
Payments
Digital goods
Are consumers ready for PSD2 (and SCA)?
Let’s explore how PSD2 and SCA changes affect consumers and their experiences.
Read more
Article
Articles
June 28, 2019
August 31, 2024
Digital goods
Payments
Why the Libra just might succeed
Facebook is launching a new cryptocurrency in early 2020, enabling users to own and transfer money without needing a bank account.
Read more
Article
Articles
July 26, 2019
August 31, 2024
Payments
Cold hard cash: a look at the cashless trend in the United States
The cashless trend is global, but cash extinction won't happen everywhere at once. Here's a look at the state of cash in the US.
Read more
Article
Articles
August 2, 2019
August 31, 2024
Payments
Fraud protection
EBA Report: Pay attention to cybersecurity and customer education
The European Banking Authority's July report highlights key challenges faced by payment and E-money institutions in the FinTech landscape.
Read more
Article
Articles
May 8, 2019
September 6, 2024
Digital goods
Are you omni or out? Why omnichannel businesses thrive
Omni-channel retail is more than a buzzword—it's a crucial strategy for success.
Read more
Article
Articles
January 22, 2019
August 31, 2024
Telco
Digital goods
Payments
A convenience truth; how automation makes mobile top-up a more profitable experience
Prepaid phones offer convenience but the frequent need to top up can be frustrating, each time requiring customers to choose your service again.
Read more
Article
Articles
March 8, 2019
August 31, 2024
Payments
Mastercard, Apple, push back on free trials and dodgy subscriptions
Free trials can benefit both consumers and businesses, but a lack of transparency often leads to unwanted recurring charges.
Read more
Article
Articles
May 31, 2019
August 31, 2024
Fraud protection
Payments
Cash is dead, long live digital cash!?
As cash use declines globally, access to cash is shrinking, but the shift to cards varies across countries.
Read more
Article
Articles
April 5, 2019
August 31, 2024
Payments
Cash is king, but for how long?
Are merchants prepared for a cashless future as global card expenditure soars?
Read more
Article
Articles
May 23, 2019
September 6, 2024
Telco
The future of prepaid top-up. What’s your prediction?
How will we manage prepaid phone top-ups in the near and far future? Find out!
Read more
Article
Articles
November 17, 2018
August 31, 2024
Fraud protection
Alphacomm launches Fraud & Payment consultancy services
Alphacomm launched fraud and payment consultancy in a push to eradicate missed revenue.
Read more
Article
Articles
October 11, 2019
August 31, 2024
Telco
Payments
Automatic top-up: future-proof or passing fad?
Alper Altan, Alphacomm’s business development manager, believes automatic top-up is the next evolution in the prepaid industry.
Read more
Press & news
Press & news
February 21, 2020
August 31, 2024
Fraud protection
Alphacomm acquires activities of AIM listed Mi-Pay
Alphacomm, a fast growing fintech company, announced the acquisition of the activities of AIM listed Mi-Pay.
Read more
Article
Articles
March 26, 2020
August 31, 2024
Payments
New payment method: Carte Bancair
We now offer Carte Bancaire, the most popular Visa-branded debit card in France.
Read more
Article
Articles
December 28, 2018
August 31, 2024
Digital goods
Here’s to 2019! A message from Alphacomm
2018 was a stellar year for FinTech, with rapid digital adoption and exciting advancements in AI and APIs.
Read more
Article
Articles
January 4, 2019
September 6, 2024
Telco
Payments
Mobile phone users in Germany can now top-up their phones via WhatsApp
Alphacomm launches a new WhatsApp top-up service in Germany. Check it out!
Read more
Press & news
Press & news
November 30, 2018
August 31, 2024
Digital goods
Medion teams up with Alphacomm to launch Lenovo Legion Game Store
Medion and Alphacomm team up to launch a new online game store on Cyber Monday.
Read more
Article
Articles
June 12, 2018
August 31, 2024
Telco
Payments
Don’t miss that goal (or any potential reload revenue)
Imagine missing a perfect World Cup moment due to low prepaid credit. Automatic top-ups prevent this and enhance customer loyalty.
Read more
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